Comfort Pure can keep fibres smoother so clothes feel soft and gentle against the skin..

By not washing clothes in fabric conditioner, the fibres can start to tangle and bobble.

It's dermatologically tested and hypoallergenic. It's the only fabric softener working with the National Childbirth Trust and it's research into skincare is supported by the British Skin Foundation.

Comfort pure concentrate
Ready to use Comfort concentrate is great value - its rich formula gives you more washes than a 2 litre regular bottle. Simply use the no-mess cap to dose straight into your washing machine.

For more information, reassurance and advice on Comfort Pure and skincare, talk to our dermatological specialist nurse.

Just call our Comfort Careline on 0800 776647.