Comfort Pure is the number one fabric conditioner for mums and babies – but you don't have to take our word for it.
After independent testing The Good Housekeeping Institute (GHI) has accredited Comfort Pure with its seal of approval. Comfort Pure is now the only fabric conditioner suitable for babies and sensitive skin that's approved by the GHI.
Tests showed that laundry treated with Comfort Pure achieved high scores for its overall softness and 70% of testers liked the subtle perfume. Proof, if ever it was needed, that Comfort Pure's army of followers knows a thing or two about softness.
Comfort Pure is hypoallergenic and dermatologically tested, plus its skincare research is supported by the British Skin Foundation (BSF) – another important accreditation. Through our work with leading organisations, such as the BSF and the National Childbirth Trust (NCT) and numerous healthcare professionals, we have access to important resources in skincare, health, midwifery and parenthood. All this expertise goes a long way to making Comfort Pure a brand you can rely on.
Clair Dent of Comfort Pure, who has a child of her own, understands how important it is that mums can rely on a fabric conditioner, which is tried and tested by the best: "The GHI seal of approval is the icing on the cake to our position as the number one fabric conditioner for mums and babies. The GHI is known and trusted by generations of mums and we're so proud to have received this vote of confidence."
