That's why we've teamed up with the UK's biggest childbirth and parenting charity the National Childbirth Trust in support of two fantastic initiatives.
To help mums and dads through those first challenging months, we are sponsoring the NCT's new Pregnancy and Birth telephone line. This offers confidential information and support about pregnancy and birth issues for anyone expecting a baby.
Callers will reach an experienced and qualified NCT antenatal teacher who is especially trained to provide information and support over the telephone on issues ranging from how maternity services work, through to advice on eating, tiredness, morning sickness and exercise.
Women don't always feel comfortable about taking the time of their busy midwife, so the NCT hopes the help line will encourage expectant and new mums to call to chat through their worries and answer non-medical concerns.
NCT chief executive Belinda Phipps says: "The Pregnancy and Birth Line offers a reliable and trusted source of information for parents, during what is an exciting and often new period in their lives."
The Pregnancy and Birth helpline is open Monday to Friday between 9am and 2pm on 0870 444 8709.
Look out for our Nearly New Sales
It's no secret that preparing for the arrival of a new baby is expensive, but Comfort Pure and the National Childbirth Trust is hoping to help ease the financial strain with their network of Nearly New Sales.
The sales, in village, church and community halls around the UK, breathe new life into gently worn clothes, offering buyers the chance to save some money and sellers the satisfaction of knowing their little one's old outfits aren't going to waste.
And not only could you be saving yourself some cash, 30% from the sale of each item goes directly to the NCT. In fact the Nearly New Sales bag around £1m every year for the charity.
Persil Non Bio started working with the NCT more than 10 years ago. To celebrate the sponsorship this year, Comfort Pure and Persil Non Bio will provide the NCT with samples for visitors to give their nearly new clothes a sensitive clean and that extra softness from the number one fabric conditioner.
Look for your nearest NCT/Comfort Pure Nearly New Sale on the NCT website (www.nct.org.uk) by clicking on to "events" and typing in your postcode.
