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After baby arrives

Keep sensitive skin soft

As a mum or dad you naturally devote a lot of energy to keeping baby happy and healthy. So sensitive skin and problems like eczema can leave parents, especially new ones, feeling anxious and stressed.

According a recent survey by Comfort Pure, 89% of parents are concerned about their baby's sensitive skin - but 67% have no idea why baby's skin is so vulnerable.

Indy Rihal from the British Skin Foundation explains: "Babies' skin begins thin and delicate and thickens as the baby grows older. It is physically fragile and prone to irritation."

So you need to take special care. Indy recommends:

It's a good idea to choose any products you use on your baby's skin, clothes or linen carefully, selecting ones specially designed for babies' sensitive skin where possible.

Including a fabric conditioner in your clothes wash can soften the scratchy fibres of fabrics leaving clothes feeling softer against sensitive skin.

Comfort Pure fabric conditioner is specially designed for your baby's delicate skin. It's hypoallergenic and dermatologically tested, plus its skincare research is validated by the British Skin Foundation.

Skin conditions

While all babies have sensitive skin, other skin problems like eczema are also common. Eczema is characterised by dry, itchy, red and cracked skin.

Most babies grow out of eczema by the time they are 12 months old, but if you are concerned about your baby's eczema you should visit your GP. There are also a few things you can do at home that might help, as Indy Rihal of the British Skin Foundation explains:

  1. British Skin Foundation (BSF)
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